IGNITING MAXIMUM FIRE POWER

IGNITING MAXIMUM FIRE POWER

Bowtie+Effect+diamond+VS+Calla+for+web.jpg

Commonly acknowledged by the diamond trade around the world, marquise diamonds are often afflicted by the light-reflection deficiency in the middle of the stones often referred as “bow-tie” effect which significantly compromises their brilliance. By disregarding diamond yield and solely focusing on beauty, the Calla™ Cut was invented.

With its patented design and spectacular brilliance-property, Calla™ Cut diamond is a truly breakthrough for fancy cut diamonds. It is named after calla lily due to its shape resemblance with this elegant flower which is famous for its symbolic meaning of purity, faith and gratitude and hence has been regarded as the lucky charm for wedding bliss.

Marquise+Vs+Calla+cutting+for+web.jpg

The boat shape like cutting of marquise is able to create the optical illusion of a slimmer finger, but it suffers from the “bow tie effect” and durability issue commonly found in many fancy cut diamonds. Calla™ Cut is characterized by its breakthrough cutting that addresses these inherent limitations while retaining the gem’s brilliance and fire.

Traditional fancy cut diamonds such as Oval, Heart, Marquise shaped diamonds are lacking one culmination point at the tip of the pavilion. This resulting keel line, vertically bisects reflected light and is one of the factors contributing to the bow tie effect, which in turn compromising the brightness and brilliance of the stone in suboptimal conditions.

Arrow+for+Reflection+for+web.jpg

By boldly reinventing the cutting, Calla™ Cut captures the brilliance of round shaped diamond and yet featuring fuller wings, sturdier points and a focused culet. In essence, the perfected navette shape of marquise can only be achieved with Calla Cut.

You can go to www.Callacut.com to find out more current news and details about Calla Cut